Marc Alvarez is a Senior Director with Interactive Data in New York where he is responsible for Reference Data product delivery infrastructure and data architecture, including the new Apexsm suite of reference data services. He is a veteran of over 25 years in the financial data and applications industry, spent between London, New York, Toronto, and, until recently, Vancouver. Marc is an active contributor to the industry press with a focus on capital markets data content and management. In addition he is the author of Market Data Explained: A Practical Guide to Global Capital Markets Information published by Elsevier in 2007 and is a contributing author to the upcoming Handbook of Financial Data and Risk Information available from Cambridge University Press in Spring 2013.